Why The Future Of US High-Tech Is Bright
YoungUpstarts
SEPTEMBER 25, 2012
The variable costs – the cost of the physical CD-ROM on which the Windows program is engraved and the cost of the cardboard box in which it is shipped – are trivial. This means it costs Microsoft billions of dollars to make the first copy of its program, but only a few cents to make the second. These costs are largely fixed.
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