Startup Professionals Musings

DECEMBER 7, 2010

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 146

Marketing SEM Viral Social Media 146

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. Growth marketing doesn’t prescribe quick-fix hacks that any company can apply to “10x their revenue.” For example, say you’re trying to improve top-line revenue.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Predictable Revenue. Maybe webinars and content aren’t the best channel for you, but maybe you can make paid acquisition work. Some resources for sales: Close.io Hacking Sales.

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. And one day a remarkable thing happened: we started making more than five dollars a day in revenue. Expo SF (May.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

ConversionXL

MARCH 29, 2017

It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc. before continuing.

Marketing 48

Marketing Distribution Retention eCommerce 48

Transformify

AUGUST 27, 2017

It could be a digital marketing assistant to take charge of your social media accounts, a virtual assistant to organize your schedule across different time zones, or a SEM expert. If you can’t afford consultants, there are live webinars hosted by big names such as Neil Patel which are free from time to time. The downside?

Hiring 64

Hiring Software Review Burn Rate Startup 64

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., If we know what software they use, we know who to partner with for events, webinars , and content, we know which tool-specific courses to teach, and we can even do some sales development campaigns based on software segmentation.

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Doing that allowed me to open up a whole new area of data analysis because I knew that the personas were largely segmented based on a couple variables (mainly company revenue, yearly training spend, and the importance of 2-3 variables when it comes to training).

Software Review 102

Software Review Design Agile Analytics 102

Startup Lessons Learned

SEPTEMBER 28, 2008

In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. When something works, its too easy to invent a story about how that was your intention all along. Expo SF (May.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. . Or it could be that they are endlessly pecking through menus, totally confused about what to do next. Expo SF (May.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68