A Smart Bear: Startups and Marketing for Geeks

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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. In a perfect world, if the software development organization “produced more quality code” with fewer important bugs, that’s undeniably valuable. The trouble is that software isn’t tangible.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

Welcome back to Smart Bear Live, the call-in show with Jason Cohen, sponsored by Software Promotions. And please tweet your thanks to Software Promotions for sponsoring Smart Bear Live! Dan: Member Desk is a hosted membership site software. Like with more people who are not taking salary, you can literally do twice as much.

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

For those hundreds of people who downloaded your software and never bought — is the reason "not enough features?". If you honestly can't imagine that there's anything a full-time person could do that would generate enough revenue to cover their salary, that's not a bad thing.

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Building in public forces true competitive advantage

A Smart Bear: Startups and Marketing for Geeks

If you publish the salary formula for everyone at your company, you no can longer compete for talent on the sole basis of compensation. ” Thus, building in public forces you to create permanent competitive advantages. . What about personal secrets instead of technical secrets?

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The unprofitable SaaS business model trap

A Smart Bear: Startups and Marketing for Geeks

Whereas a normal software company might charge $100,000 for an Enterprise deal, and thus immediately earn back those “customer startup” costs plus profit, the same SaaS deal might be $5000/mo, and it might take 18 months to get that same amount of revenue. So these costs are amortized over the customers you do land.

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Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

We’re tired of hearing how small software companies usually fail. But what about the companies that die even though they did sell some copies of software, and where the early team isn’t dysfunctional? ” If there were a sea-change in the market for inbound marketing software, that could be fatal to Hubspot.

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A programmer commiserates with journalists

A Smart Bear: Startups and Marketing for Geeks

I feel for the journalist, because I see in them the same geekery that inhabits my fellow software developers. Our jobs are consistently rated the best possible job based on work environment, stress, and salary. They’re different in detail but identical in kind. They work in packs, but the individual has something to prove.

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