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Avoiding the Common Pitfalls of Securing Capital: Innovative Financing Options for Today’s Startups

ReadWriteStart

In addition, they’re fiercely competing with every other burgeoning business that is vying for the same funding, compounding the obstacles they face when trying to grow their business. In the past, securing capital was not unlike fielding an organized racket at the hands of predatory bankers and other similar types of lenders.

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5 Myths About Building A Successful Brand And Business

YoungUpstarts

by Rachel Strella, founder of Strella Social Media. You’ll find no shortage of tips online about what it takes to succeed in business. Explore content syndication opportunities to expand the reach of your blog posts. Social media is an excellent example.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

I think a lot of that has to be hey, if we do this thing that we think will be more convenient, it will actually let us sell security systems, for example. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 37
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

But they might want to read a customer story on how you helped a small business succeed. The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources. To secure a sale, you have to show up where your audience is looking for information.

B2B 129
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

Like a traditional capital fund, Kayweb Angels also has a board of directors that provides its startups with connections, guidance and help securing further funding. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account?

Equity 74
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5 Hot Ecommerce Trends to Watch

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! However, some individuals or small businesses have found success through affiliations with major retailers. Latest Social Media News. Business & Marketing. The Social Good Brief. Latest Media News. Social Media Lists.

eCommerce 101
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What Kind of Workspace Is Best For Your Startup?

mashable.com

August 20, 2011 by Lauren Drell 1 Share on Tumblr email share Share on Tumblr email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Have an account? Let us know in the comments below.