Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.
Cracking the Code
NOVEMBER 10, 2009
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.
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Cracking the Code
FEBRUARY 12, 2007
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).
Both Sides of the Table
MARCH 25, 2016
It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Marketing with long payback is precisely what requires venture capital. Let me come back to MakeSpace to show you this point.
www.cscyphers.com
MARCH 8, 2012
But, when a techie is in the heady throws of the neat idea/fun coding honeymoon, that kind of stuff is not really on their minds. It’s all about the code at that point, and being lost in codespace is fun and rewarding in its own right. Adventures In Venture Capitalism. Mired In Code. Technology Review.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.
Duct Tape Marketing
JULY 14, 2022
She has spent twelve years in startups and built three successful companies without venture capital backing. Click on over and give us a review on iTunes, please! So I kind of just like put the two and two together and created software for real estate. It was like an open house sign in software. eWebinar.com.
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