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Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy

Steve Blank

The assets you can protect may include your “core technology&# like source code, hardware designs, architectures, processes, formulas. software, songs, movies, web site content. _. If your product is software, copyright is also used to prevent someone from stealing your software and reselling it as machine and/or source code.)

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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Video product reviews on Amazon nearly always appear at the top of Google’s rankings. . Online retailers such as Amazon and Dell report an increase of as much as 35% when video is incorporated.

Video 74
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ProfessorVC: Bootstrapping 101

Professor VC

Kennet has a white paper on that summarizes why bootstrapped businesses are the best. How Much Diligence is Due. Don't Stop Believin' Is There Any Truth in "The Social Network"? They have a standard presentation on bootstrapping, which they present around the country. ► February. (1).

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The One-Week Social Selling Action Plan

Duct Tape Marketing

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. All things being equal, you may prioritize big data software companies over printing companies, for example. Who is most receptive?

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How Do You Know If Your Copy Is Any Good? (My 4 Step Process For Copy Testing)

ConversionXL

Would you like to know my review process for improving web copy for myself and clients? Use this review process to hit your prospect in the gut, nag them while they sleep, or experience moments of pure joy when entering their credit card number, because they already know the dramatic improvement you’re bringing to their lives.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Also offer discount coupon codes to twitter members. A great offer goes a long way quickly…especially through our favorite social networking sites! Be visible!

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5 Hot Ecommerce Trends to Watch

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! The danger with this type of marketing is the penchant for users to become annoyed due to the “creepy” nature of ads following them around. More Stories in Apps & Software. The server is slow, the templates are ugly, and it is impossible to write custom code.

eCommerce 101