A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

I surveyed a dozen small startups who don’t use freemium, and on average they see a 1% conversion rate from web traffic to a (real, not “free”) purchase. you only get paid on on a few percent of those, which means your total conversion rate of web visitors to actual money is 20-100x worse than other startups.

Marketing 318

Marketing Viral Campaign Business Model 318

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 7, 2012

Surely building a story around a “geo-mobile app with viral social gaming” stacks the funding deck in your favor. If you want a comfy, beloved little company where you can make a nice living, a “A cozy corner bistro on the Web” as Peldi wants Balsamiq Mockups to be, then ignore trends. Go disruptive or go home!

Institutional Investors 240

Institutional Investors India China Viral 240

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. Do you feel like the more users you have it helps accelerate, is there some kind of, maybe not necessarily viral, but that people just tell their friends at all.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

A Smart Bear: Startups and Marketing for Geeks

JANUARY 15, 2010

Appearing at the top and bottom of posts, both on the web and in the RSS feed, this is the Tweetmeme button that millions of other people use. HTML on the web I can format with CSS, but HTML in RSS readers I cannot. I also use the Thesis Wordpress Theme for overall site structure and I used the hooks from that system as well.

HTML 216

HTML RSS Caching PHP 216

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 3, 2011

It doubles revenue or solidifies the funding story or pegs the viral coefficient above 1 or builds the asset of having an active user base. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. So don’t bother. Little incremental things can come later, when you have the extra time. Tweet. -->.

Metrics 273

Metrics Startup Revenue Engineer 273