Women Entrepreneurs Can
FEBRUARY 21, 2024
Intellectual Property: Guard Your Treasures In the age of information, your business’s intellectual property (IP) is like buried treasure. Whether it’s a trademark, copyright, or patent, protecting your IP is crucial to keeping copycats at bay and ensuring your brand remains uniquely yours.
Both Sides of the Table
DECEMBER 27, 2011
If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Gross Profit (also called Gross Margin or sometimes “Net Revenue”). And assuming they both had the same net profit margins (profit / revenue) then the former company would be much better off at the end of the year.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
APRIL 25, 2011
It would not be a big stretch to image a well run service business like this making 15-25% net profit margins. You own the IP you create. You struggle to get advertisers to pay your CPM rates and get your page clicks up in a business where you become a near commodity to ever other website out there. Even tech blogs know this.
Both Sides of the Table
SEPTEMBER 15, 2013
This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% Selling at smaller retailers will net you fewer customers and higher margins.
ConversionXL
APRIL 7, 2021
The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. This is where you’ll see more ABM plays.
Duct Tape Marketing
OCTOBER 13, 2021
Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called – The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You – launching in November 2021. 3:16] Your book The Widest Net seems to go against a little bit of conventional wisdom. [3:16] Like this show?
ConversionXL
JUNE 2, 2022
ABM takes you from fishing with nets to fishing with a spear. Tools for IP-targeted ads: MRP ; Terminus. That’s how account-based marketing got its name. You’re identifying the accounts you want to engage, then strategically marketing to each contact in the account.”. Test different channels.
Expert insights. Personalized for you.
40 
Let's personalize your content