Occam's Razor

MARCH 26, 2008

You'll measure multi-channel impact, well beyond your website. Net Promoters ("Likelihood to Recommend"): The % of people (or a indexed representation) who will recommend the company products after a experience on the tech support site. Have you clearly identified what the micro conversions are on your website?

Analytics 121

Analytics Conversion RSS Metrics 121

blog.traindom.com

NOVEMBER 29, 2010

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. Robin Speziale 30. Submit Startup 31.

Technical Review 63

Technical Review Startup Software Review PR 63

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Analytics Channel 119

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 24, 2013

I suspect if you’re a net addict as I am, you spent more online last year than ever before too. You’re a crazy person if you have a product to sell and you don’t look at the World Wide Web as one of your top priority distribution channels. According to Comscore, over $43.2 Billion was spent online in 2012.

Software Review 99

Software Review Product Australia Global 99

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. If this figure is accurate – it’s certainly a very large business even when you look at net revenues. Its net income for the 2009 period is $11.66 Its net income for the 2009 period is $11.66 Net income was around $1.4

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Young adults who are looking to buy net books.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

NOVEMBER 13, 2009

It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. If you use a link please consider using: [link] That link has an affiliate code, all proceeds of which go to the above mentioned charities. Review the book. Or the best, you.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from. in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof. Qnary is one of numerous tools which can help build out your team members’ virtual presence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

FEBRUARY 3, 2022

The better the experience, the more they recommend the product to others: Wise then used Net Promoter Score (NPS) surveys to determine if users would recommend it to friends. If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. The result?

Product 102

Product Marketing Social Media Channel 102

ConversionXL

MARCH 5, 2014

This is why software companies like Salesforce might have a marketplace , where they’ll make between 15-25% off of apps sold through their service… …or Moz , who partners with other companies to offer member only perks, which likely operate the same way as an affiliate program. . Cost of Customer Visits (CoCV).

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

JANUARY 11, 2013

This is what they say about themselves: We are an distribution channel for companies that help entrepreneurs start, grow, optimize, and scale their businesses. After that you can earn more “votes” by posting affiliate links of the campaign on social media – brilliant! Net Referrals: 6,656 pageviews.

Campaign 95

Campaign Estonia Social Media Viral 95

Occam's Razor

APRIL 25, 2011

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Skipping creation of a cross-channel strategy [via Shilpa Gupta] "TV drives Search. We hate change.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. That's a redirect that goes to amazon and contains my amazon affiliate id.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 11, 2015

The All Traffic folder has Social spread out in Channels, Treemaps, Source/Medium and likely in Referrals. Insights I will use to shift my participation on both channels. That in turn will help me figure out what to amplify using social channels. All kidding aside, YouTube is a See-Think channel, it is supposed to be bad at Do.

Analytics 60

Analytics Customer Metrics eCommerce 60

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. We had 317 positive reviews on Yelp last month” (conveniently ignoring the 2,182 negative reviews and a poor Net-Promoter score). YouTube Launches More Original Programming Channels In Europe And Beyond people have tweeted this article. Social Media |. Search Marketing |. Display Advertising |.

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

MAY 31, 2016

And in a case study you’ve probably seen before, String Automotive used a series of A/B tests to net several big wins for a landing page, most notably via the addition of a click-to-call button above the fold, which resulted in a 200% conversion rate improvement. Image Source. Still, a great tool). Conclusion.

Mobile 48

Mobile Conversion Design Participating Preferred 48

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Really not a big deal.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Did you pay enough to acquire customers from each marketing channel? Did you acquire the best kind of customers?

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

JANUARY 20, 2010

Some very effective SEO strategies like allowing users to add reviews and comments and extend the scope of the page do not work as well with b2b as it is a differ net type of engagement and experience with your customers. Why not start a YouTube channel with a series of how-to videos? Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social The top three things your business is working on are unique. to your website. Paid search.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. Rent existences are usually your Facebook page, your YouTube brand channel, your Twitter presence. Invest money first in a See right messages strategy for Facebook, because it is a See channel.

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

JULY 26, 2010

You are paid to find real bottom-line impacting insights (remember line of sight to net income ?). There is perhaps nothing harder and nothing more impactful than getting good at multi-channel analytics. Then you can bring your sexy back! If you are a purely ecommerce business then you can go a bit deeper too. Broaden your view!

Web 96

Web Metrics Analytics eCommerce 96