ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Don’t cast your net too far and wide. Address churn by engaging users. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. What motivates them to solve their problems?

Retention 113

Retention Marketing Acquisition Channel 113

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Coalesce address the more general problem of searching through large data sets for best fits. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. as your customers are profitable within the first year. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from non-paid results on search engines. Traffic from paid search ads on search engines.

Metrics 105

Metrics Analytics Marketing Acquisition 105