ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Don’t cast your net too far and wide. Address churn by engaging users. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. What motivates them to solve their problems?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 7, 2014

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . image source.

Software 93

Software Churn Rate eCommerce Flash 93

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from non-paid results on search engines. Traffic from paid search ads on search engines.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Cracking the Code

DECEMBER 11, 2015

how many searches are available on Adwords) and what is the quota attainment and churn rate of the sales people as well as their profile SMB online sales (e.g., These teams are typically run on monthly quotas. For this model, I like to understand how scalable the lead gen model is (e.g.,

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

ConversionXL

NOVEMBER 17, 2022

For instance, you might learn that traffic from social media increased 30% in Q2, but search traffic for the same period dropped off. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. Netflix is a great example of this.

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

AUGUST 21, 2014

If you’re in a really crowded area, let’s pretend one of you is selling flowers and competing in the online flower market, it’s going to be really hard to rank in search engines. From an SEO perspective, you can go and use Google Tools and find out how many people search on certain keywords.

Metrics 84

Metrics Startup Churn Rate Forecast 84

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research , and their work is also relevant for investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78