.Net Campaign CPA Lead Generation 
YoungUpstarts
MAY 20, 2018
The general rule of thumb is to keep a minimum of three months’ worth of emergency cash in hand in case you encounter a financial roadblock, such as you losing your full-time job. You need an adequate amount of cash to pay for the costs of running the business, from payroll to lead generation.
ConversionXL
SEPTEMBER 28, 2017
it’s a lead generation website, nothing is sold), conversion rate is the next best thing. At their $39/month price point, this means that a customer generates about $1,800 in lifetime revenue, allowing Constant Contact to make money at a CPA (cost-per-acquisition) of $450.” 2) Conversion rate.
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