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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Don’t cast your net too far and wide. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate. Address churn by engaging users. What are their desires?

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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

And most marketers are responsible for net promoter score and customer satisfaction in many ways. We looked at net promoter scores, CSAT scores, attrition rates, right? Best places to work, you know, Glassdoor ratings, great place to work ratings, like whatever it was, right? Growth rates, churn rates.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

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How to Conduct a SaaS Funnel Audit

ConversionXL

Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. Repeat step 2.

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What Is Digital Customer Experience and 5 Steps to Improve It

Up and Running

You can also source testimonials and social media messages to this end. Net promoter score (NPS) Churn rate Customer satisfaction score (CSAT) Customer effort score (CES) Customer lifetime value (CLV). There are many ways to do this. Customer experience is a long-term effort.

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. The ROI of an existing customer is higher than the ROI of a net new customer. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Image source ).

Retention 101