ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Don’t cast your net too far and wide. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Address churn by engaging users. Gamification.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 7, 2014

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . image source.

Software 93

Software Churn Rate eCommerce Flash 93

ConversionXL

NOVEMBER 17, 2022

For instance, you might learn that traffic from social media increased 30% in Q2, but search traffic for the same period dropped off. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. Netflix is a great example of this.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. How to master CRO for SaaS.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

AUGUST 12, 2016

However it comes with it’s own set of challenges, like retention and churn. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Repeat step 2.

Software Review 48

Software Review Metrics Revenue Acquisition 48