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The Latest Questions Small Businesses Are Asking

Up and Running

Primary market research consists of interviewing or surveying potential customers on their preferences and ability to purchase. Secondary market research consists of gathering information that is already available regarding the target customer group such as demographic data available through the U. Census Bureau.

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Maximizing Profits in the Healthcare Staffing Industry by Susanne Mariga

Mike Michalowicz

What makes one more successful than another is the ability to deliver top candidates quickly to their customers. By continuously remaining in contact with potential candidates and customers, the Judge Group remains visible to their clients and prospects. Per Angelichio “it is important to remain ahead of the game”.

CPA 76
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Startup Tax Planning for Better Cash Flow Management

Up and Running

Many small business owners have no idea what they will owe in taxes until it’s time to pay them,” says Paul Gevertzman, CPA, a tax partner at Anchin, Block, & Anchin in New York. If you own an LLC or sole proprietorship , allocate a portion of each draw to a tax saving account and learn to live on the net draw.

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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. 5000 list , which lists private American companies based on three-year revenue growth between 2016 and 2019.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).

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The Battle of the Brand: CRO vs. Branding

ConversionXL

We use this philosophy extensively to make sure we provide mindful service to everyone from our entry level WordPress hosting customers to customers running huge enterprise WordPress sites like TechCrunch and Warby Parker. Brand people obsess over stats like Share-of-Voice , Unaided Awareness , and Net Promoter Score.

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How to minimize customer acquisition costs

Duct Tape Marketing

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. If it costs too much to bring in customers, you’re quickly going to find yourself treading water. yet your marketing spends translates into zero net gain–or even a loss in some cases. The returning customer.