ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Don’t cast your net too far and wide. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. Use this information to optimize for retention with: Transactional messaging.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. With data in hand, they were able to design hyper-targeted branding campaigns to influence key goals and drive audience growth by 20%. NPS & CSAT. Establish your goals and baseline metrics.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106

Retention Artificial Inteligence Channel Email 106

View from Seed

AUGUST 30, 2016

SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. What customer retention strategies are working best for other florists? Most people shy away from answering or deflect when their boss acts, “Why can’t we create a video like Dollar Shave Club and go viral?”

Social Media 185

Social Media B2B North America Media 185

ConversionXL

MARCH 16, 2016

What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. You calculate your Net Promoter Score by subtracting the percentage of Detractors from the percentage of Promoters. Image Source. Image Source.

.Net 48

.Net Metrics Retention Aggregator 48

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Yet most startups seem to constrain creativity to product design. I have a high fear of failure that acts as my safety net.

Technical Review 356

Technical Review Framework Audience Media 356