A Rake Too Far: Optimal Platform Pricing Strategy
abovethecrowd.com
APRIL 17, 2013
The percentage rake is the amount that the marketplace charges as a percentage of GMS (gross merchandise sales), which typically represents net revenues for the marketplace. One company with an astonishingly high rake is recently IPOed Shutterstock, a photo-purchasing marketplace where the content owner receives only 30% of gross receipts.
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