Both Sides of the Table
MAY 23, 2012
In 1998 there were around 850 VC funds and by 2000 there were 2,300. In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The Funding Problem.
ConversionXL
DECEMBER 7, 2016
Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.
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Startup Lessons Learned
JUNE 8, 2009
That’s because many of our reports feed us vanity metrics: numbers that make us look good but don’t really help make decisions. Yet even among those who have access to good actionable metrics, I’ve noticed a phenomenon that prevents taking maximum advantage of data. Too much of this data is non- actionable.
alexpoole.info
AUGUST 14, 2012
Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Lund, 1997, 1998, 1999 ). 1998 , Bernard et al., 1998 , Tullis et al., Posted on February 17, 2008 by Alex Poole. 1995 , Reynolds, 1979 ).
www.ere.net
JULY 15, 2012
If you’re targeting top performers or poaching from competitors, the remaining steps of the recruiting process must be designed to “fit” the needs in the job search process of your targeted candidate if you expect to even gain their attention. Browse Articles by Tag. advertising. assessments. coldcalling. economicdata.
ConversionXL
JANUARY 29, 2016
Achieved CPAs that were 34% cheaper than non-brand search campaigns. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative. Something that should be done, even with regular search campaigns. Average order value increased by 13%.
Startup Lessons Learned
JANUARY 19, 2009
This is another sub-optimization caused by incentivizing the wrong metric. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. This is a variant of the time-quality-money fallacy , and it is not necessarily true.
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