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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. Domain Experience – “Domain experience&# means that the founders have worked in the industry before. I learned the domain lesson myself.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish. Image source ).

Marketing 121
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How 99Designs.com came to be

Sophia Perl of Wisdom

Today, I went to an event in the city of Campbell to hear Matt Mickiewicz, Founder of SitePoint, Flippa, and 99Designs, talk about how he got started. During lunch at school, he would have sales calls with customers and say that he had a hard stop at 1pm. Pick up a book on sales and negotiating.

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Should You Share Equity with Consultants?

www.inc.com

Sales & Marketing | Wednesdays. SALES & MARKETING. Advertising. Before Roving Software could receive its first round of financing from professional investors, in early 1999, he had to put all the stock arrangements in writing. Email Address: ); ADVERTISEMENT. FROM OUR PARTNERS. ); ); ); ADVERTISEMENT.

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. I immediately reached out to the founder and CEO, Katrina Lake , who had previously worked for another Benchmark portfolio company in the fashion space, Polyvore.

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52 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I am the founder/coach of Never Settle Coaching, LLC a coaching business. For example, it still heavily relies on print advertising (bridal magazines) and brides were limited to only shopping in brick and mortar stores to find their wedding attire. 29 – Everyone Hates Advertising. 12 – It was Just Time.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. Kiva co-founder Jessica Jackley’s latest venture Profounder is one platform that could power these transactions. And Beyond….