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[Review] An Innocent Story

YoungUpstarts

Embodying the informal, casual wit of the company, the founding of Innocent is summarized on their website in the form of a charming story as follows: “We started innocent in 1999 after selling our smoothies at a music festival. Perhaps the most outstanding aspect of Innocent is the use of wit and humor in advertising.

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How to Write a Business Plan for Raising Venture Capital

Growthink Blog

Explain exactly which marketing/advertising strategies will be used and why. how it will work, the financial terms, the types of customer leads expected from each partner, etc.). Detail all current and future products and services – but focus primarily on the short-to-intermediate time horizon. Promotions. Concept vs. reality.

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Market Like Its 1999 In 2015 – 9 Marketing Strategies That Worked Back Then & Still Work Now

YoungUpstarts

When it came to ROI in 1999, the bigger, brighter, and more noticeable your yellow pages’ ad was, the better. Yes, we know there was email marketing in 1999, but it was in its infancy. Placed strategically, advertising on billboards can put your business, brand, or campaign directly in the path of your target audience.

Marketing 100
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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then).

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

You’re out shopping with some friends when you get a notification that there’s a sale at your favorite store, so you run on over there to score some great deals. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location. “Your order is ready for pick up!”. We’re ready for you!”.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish. Image source ).

Marketing 121
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How 99Designs.com came to be

Sophia Perl of Wisdom

During lunch at school, he would have sales calls with customers and say that he had a hard stop at 1pm. Later, Michiewicz partnered up with someone much older (not 15) who had the business know-how to take WebmasterResources to the next level. Pick up a book on sales and negotiating.

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