Brand-Owned Terms: The Power—and Process—of Naming a Movement
ConversionXL
JANUARY 16, 2019
by That realization coincided with his observation that Dharmesh Shah, Halligan’s future co-founder, was earning visibility with a personal blog: We started describing the way companies were traditionally marketing as “outbound marketing” and the way Dharmesh marketed OnStartups.com as “inbound marketing.” It’s conversational marketing.”
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