A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Or seen a review of an iPhone app hung up on pricing trivialities: “It would be pretty good at $0.99, but it’s not worth $1.99.” Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. The typical quota for a sales rep varies by type of business model (SaaS vs. perpetual), product gross margin (e.g.,

Sales 50

Sales Technical Review Software Review B2B 50

Seeing Both Sides

AUGUST 16, 2012

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . TripAdvisor may be one of the most fascinating companies I know and so I was excited to dig into their business model as part of my series on scaling. Big Data meets travel…in 2000. Henry Harteveldt, Forrester. . Magical, really.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. B2B and B2C. Step #2: Technical Analysis.

Analytics 48

Analytics Technical Review Conversion Framework 48

online.wsj.com

SEPTEMBER 23, 2012

Loading… Business. Loading… Tech. more in Small Business. An entrepreneur with a hot technology and venture-capital funding becomes a billionaire in his 20s. The results were similar when he examined data for companies funded from 2000 to 2010, he says. Mossberg Reviews the iPhone 5.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Hearpreneur

DECEMBER 15, 2017

I have been working with my Partners since November 2000. It was becoming a business model destined to fail. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. Photo Credit: Steven Randall.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115