A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo simple enough to be self-service). . $1/mo
ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.
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Seeing Both Sides
JULY 11, 2013
I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.
ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. If you spam the non-buyers with sales CTAs, you’ll only annoy them. They show original sales intelligence data and they post relatable memes. Here’s another great B2C example from consumer goods brand YETI. Twitter followers.
ConversionXL
MAY 22, 2017
Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. The rise of PQL over MQL model.
Duct Tape Marketing
MARCH 17, 2023
09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. And I always say it's sales or conversion , you know, rate optimization. And I, that's really my expertise.
Duct Tape Marketing
MAY 22, 2019
I mean there’s probably 2000 words on that page, but then links off to in a very logical way. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. It’s not just an internal link. John Jantsch: HubSpot is a great example.
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