10 Marketing Lessons for Early-Stage Tech Startups
Both Sides of the Table
JUNE 27, 2011
The corollary is that it is very hard to recover from a crappy marketing campaign that over-hyped. I haven’t heard them pounding their chest and running big marketing campaigns. I know because I did this in early 2000. I think I first heard this from Guy Kawasaki but it’s kind of obvious.
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