2000 Channel Cost Differentiation 
Duct Tape Marketing
APRIL 19, 2023
03:29): And of course you have a big cost of living difference in Latin America as you do in the States. If you do the math 2000 hours in a year, that's a hundred dollars an hour. So it's affordable for just about everybody. And we launched the business and it was going very slowly, just basically referrals and stuff.
Both Sides of the Table
NOVEMBER 4, 2010
When new companies enter the market they really have no chance to initially unseat the incumbents because the performance gap is too large and the costs / time of catching up too unachievable. In 1999-2000 they weren’t doing enterprise-wide installations at Merrill Lynch, Dell and Cisco. Enter Salesforce.com. They can’t.
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Both Sides of the Table
JUNE 28, 2011
When I built my first company starting in 1999 it cost $2.5 million in team costs to code, launch, manage, market & sell our software. We paid 10% of the normal costs for the software and that money was for software support. A 90% disruption in cost spawns innovation – believe me.
The Equity Kicker
JULY 8, 2019
From around 2000, and perhaps coinciding with the need to work harder to win deals as opportunities dried up after the internet bubble burst, individual partners at VC firms began adding ‘helping CEOs win’ to their job descriptions. . This trend accelerated through the emergence of VC and operator blogging in the early 2000s. .
Duct Tape Marketing
MAY 9, 2017
This is really my new go-to CRM, ESP, marketing automation, really low cost. But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. What’s your take on that?
Duct Tape Marketing
FEBRUARY 16, 2022
6:12] If I’m just getting started as a coach and need to get clients, is there a channel that you would tell people is a great place to get a jumpstart? [7:38] Is there a channel, is there a place, is there an activity that you would tell people? 4:27] How do you get clients without paid advertising? [6:12]
Steve Blank
SEPTEMBER 10, 2009
With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) This was possible because in 2000, Donna and Handspring were in an Existing Market.
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