Remove 2000 Remove Cost Remove Differentiation Remove Vertical
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a 2000 study found 68% of customers stop doing business with a company due to feeling like the company was indifferent towards them. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 115
article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

In a 2000 study found 68% of customers stop doing business with a company due to feeling like the company was indifferent towards them. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a 2000 study found 68% of customers stop doing business with a company due to feeling like the company was indifferent towards them. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Retention 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

In a 2000 study found 68% of customers stop doing business with a company due to feeling like the company was indifferent towards them. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

article thumbnail

How to Compete Against Open Source Competition

Software By Rob

The Differentiators The areas that kill the most time when consuming open source software are: Installation process Documentation Support Usability I’m sure we can all point out a handful of open source projects that have decent documentation and decent usability. The adapter cost less than a heavily-discounted anti-virus program. #18

article thumbnail

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. This was possible because in 2000, Donna and Handspring were in an Existing Market. End result? After twelve months Handspring’s revenue was $170 million.

article thumbnail

Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay.