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Ecommerce: How to Survive its Troughs

ReadWriteStart

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. But your brand’s name is nowhere to be seen. The Rise of Ecommerce.

eCommerce 152
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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I then ran a crowdsourced contest on crowdSpring to come up with ideas for the name. CrownTV is a spinoff of that name.

Naming 48
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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
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The unimportance of product names

37signals.com

The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Obsessing over a name is an easy time trap to fall into when you should be focused on more important obstacles (i.e. Apr 27 2010. Ty Fujimura.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

Media 210
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18 Entrepreneurs Explain What They Did Prior to Starting Their Businesses

Hearpreneur

Thanks to Tom La Vecchia, X Factor Media ! #2 2 – Advertising Agency & Boutique PR and Advertising Agencies. Prior to starting my own public relations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Image source ).

Marketing 121