ConversionXL

MARCH 19, 2020

In 2002, McKinsey published a study of 1,000 U.S. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., You’re no longer in a growth and acquisition position, so KPIs based on revenue targets, etc., Accepting that is key.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Startup Professionals Musings

MAY 9, 2016

For example, there once was a social network called Friendster , often credited with starting the social networking boom way back in 2002. Now it’s time to make decisions from analytics, customer reviews, and financial results, rather than letting your passion and perseverance convince you that customers will soon see it your way.

Social Network 120

Social Network Demand Valuation Acquisition 120

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JULY 11, 2016

The quote first surfaced in 2002. Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Build acquisition into your product (LinkedIn, TransferWise). That’s your job.

PPC 48

PPC Analytics Video Non-Compete 48