Duct Tape Marketing

SEPTEMBER 29, 2022

7:52] Was there competition that you had to buy up, and/or what type of acquisitions did you feel like you had to make? [9:19] So I started in 2002 and in 2006 we took financing in. What type of acquisitions did you feel like you had to make. [6:06] Was there a moment where you thought this is actually going to work? [7:15]

Founder 81

Founder Chicago Kansas Startup 81

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. Great salemanship is to be expected at Adobe. Clicktale even has a (per page) javascript error report (wow!).

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JULY 11, 2016

The quote first surfaced in 2002. Build acquisition into your product (LinkedIn, TransferWise). Don’t optimize your landing page, optimize your retention – look at early samples to do so. Optimize for the ‘Wow-Moment’ at the beginning of your retention curve – if you don’t know it: guess it.

PPC 48

PPC Analytics Video Non-Compete 48

Agile VC

NOVEMBER 9, 2015

It has grown remarkably, has favorable gross margins and customer acquisition payback, and a clear path to profitability. What are customer acquisition costs like? On a blended basis (paid + unpaid), Square’s payback period for new merchant acquisition is “four to five” quarters. Gross Margins / Net Revenue.

IPO 165

IPO .Net Revenue Acquisition 165