Trending Sources

Retention Optimization: How to Increase the Value of a Conversion

ConversionXL

Well, it’s retention. (No, it’s not just for recurring billing models.). Why Is Retention Important? Homejoy’s Retention Dilemma.

Don’t get screwed: Focus on customer retention over acquisition

The Next Web

The post Don’t get screwed: Focus on customer retention over acquisition appeared first on The Next Web.

A look at the Constant Contact acquisition

StartupCFO

The Deal: Acquisition: Endurance buying all of Constant Contact’s outstanding shares. Constant Contact ( NASDAQ: CTCT ): Founded: 1995. billion.

How To Develop Your Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Opinions don’t get people back.

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Opinions don’t get people back.

Best Way to Track Customer Retention

Fresh Inc.: The Staff Blog

Dear Jeff, I own a fitness facility and obviously member retention is a major factor. Your retention rate for the period was 90 percent.

How to Project Customer Retention for a Subscription Business

Lightspeed Venture Partners

The authors show that exponential form fitting is too conservative and underestimates actual retention rates. Incidentally, this also explains why incremental retention may appear to improve over time, when it’s actually a likely side effect of the remaining customer mix. 2012 ltv models subscription LTV model retention

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Opinions don’t get people back.

5 Ways to Improve Customer Retention

Fresh Inc.: The Staff Blog

Building these steps into your operations will help you to significantly improve customer retention and create significant value for your business. Here are five steps we recommended to increase customer retention: 1. But what can you do to make your customers stick around for the long haul? Improve customer "stimulation."

What Acquihire Really Means

Feld Thoughts

If you are a Google watcher, aspire to have you company acquired by Google some day, or just want to understand Google’s approach to acquisitions (which Geis calls “semi-organic growth”) this is a must read book that is well worth the money. Venture Capital acquihire acquisition Books google m&aDodgeball.com.

Retention and Testing – misleading signposts and deadly slow speed limits

startupengineering

Here’s a comment to an entrepreneur.  He was getting signups but not good retention, and was worried that the process of testing new features to fix the problem would take forever. Re “might take a while”:  My sense is that what often takes a lot of time is serially testing ideas.

Five Tips For Startups To Reduce Customer Churn

YoungUpstarts

But as the company grows, it’s important to make the transition from acquisition to retention. Do customers find it easy to learn?

Kindred Disciplines: Growth Equity and Growth Hacking

Non-Linear Growth

Growth hacking definitions abound , but generally emphasize a data driven, creative and flexibly opportunistic approach to customer acquisition.

Marketplace KPI Dashboard

Version One Ventures

GMV retention: average percentage of Month 1 GMV generated by sellers/suppliers in Month 12. Screen shot of Marketplace KPI Google Spreadsheet.

6 Reasons Why Wearables Are The Future Of Fitness

Fresh Inc.: The Staff Blog

How To Convert Free Trial Users Into Paying Customers

YFS Magazine

Most marketers know, it is a tough task to boost conversations rates.

How to Project Customer Retention for a Subscription Business

Lightspeed

The authors show that exponential form fitting is too conservative and underestimates actual retention rates. Incidentally, this also explains why incremental retention may appear to improve over time, when it’s actually a likely side effect of the remaining customer mix. 2012 ltv models subscription LTV model retention

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Optimizely. Sailthru.

Being Acquired? Here’s How You Negotiate Your Retention

Fresh Inc.: The Staff Blog

Lemkin talks carrots and sticks when negotiating retention during your startup''s acquisition Jason M.

Five Mistakes Organizations (Unknowingly) Make That Drive Customers Away

YoungUpstarts

In other words, you’re directing too much money toward acquisition and hardly any toward retention. We all know this. Joseph A.

Gail Goodman – The Long, Slow SaaS Ramp of Death

Business of Software Blog

How will you drive retention and referrals? How will you drive retention and referrals? LTV = (ARPU * retention) * gross margin / (-) cost of acquisition. BoS Insights customer acquisition customer retention gail goodman metricsThis is a summary of Gail Goodman’s Business of Software 2012 presentation.

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

believe his four basic rules should always come first: Customer retention is priority number one. Marketing-driven customer acquisition.

18 Ways to Make Your Financial Model Stand Out to Investors

David Teten

The median investor looking at your proposal is in her 40s. HOW TO MAKE YOUR CELLS READABLE. 1)   Include a key to abbreviations and terms.

Small Business and Startups: Tips for Reducing Refunds

crowdSPRING Blog

Lean business practices Small business Start ups acquisition net profit reduce refund return satisfaction “What is it?”

Customer Acquisition Strategies

Journey of a Serial Entrepreneur

Customer Acquisition & Monetization – Keys to your Business Model. Customer Acquisition and Retention: Know Your Cohorts.

[Infographic] Five Long Term Recruitment Trends In Southeast Asia: LinkedIn

YoungUpstarts

It came a close second to improving employee retention which was a percentage point higher.

Asia 16

How To Calculate & Increase Customer Lifetime Value

ConversionXL

Determining Your Customer Acquisition Costs. Cost of Lead Acquisition (CoLA). Cost of Customer Acquisition (CoCA). image source.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost.

AARRR is from the Pirate’s Point of View

Market by Numbers

Acquisition – Now you’re ready to blow up acquisition.  (Good Acquisition – OK, now you can hire that PR firm.

Pacific Crest’s 2011 SaaS Survey

For Entrepreneurs

There is some great data on topics such as growth rates, cost of customer acquisition, churn/retention, expense models, capital efficiency, etc. The Pacific Crest, an investment banking firm with a strong focus on SaaS, has surveyed a 70 SaaS companies with very interesting results.

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling.

Customer Experience Controls Business Growth Today

Startup Professionals Musings

Here are four basics that always apply: Customer retention is priority number one. Marketing-driven customer acquisition. Get busy.

The unprofitable SaaS business model trap

A Smart Bear: Startups and Marketing for Geeks

Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.

Why Every Company Needs a Growth Manager

Seeing Both Sides

For instance, should resources go to user acquisition or to combatting churn? Why aren’t users responding to special offers?

Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

This means users love it, that there’s lots of retention and engagement, even at small numbers. Retention. Is growth hacking useless?

Corporate Development 101: What Every Startup Should Know

OnStartups

Our charter was simple: add significant market cap value through acquisitions, investments, and partnerships. What is corporate development?

Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling.

An Early-Stage Founder’s Quick & Dirty Guide To Growth

OnStartups

Retention Cohort Curve -- Does your retention curve flatten off? The following is a guest post by William Griggs. Read this. Conclusion.

5 Reasons Startups Need Revenue As Well As Users

Startup Professionals Musings

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee.

Idea People Are Not The Key To Startup Success

Startup Professionals Musings

Customer acquisition, retention, and support. All the great ideas in the world won’t make a business, if the ideas never get implemented.