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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences. Advertisers could take advantage of their lack of self-control. This post contains video, click to play].

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. What the big studies have shown. Premium-brand market leaders [.]

Marketing 121
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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Sales & Marketing | Wednesdays. SALES & MARKETING. Advertising. One of the ways vendors and partners--whose behind-the-scenes assistance often is crucial to a start-ups success--can get a piece of the action is to exchange services for equity. Graham is careful about whom he chooses to partner with. Newsletters.

Arizona 40
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Cake Over Heels – In Love With Baking

YoungUpstarts

But it was in Sydney that his baking skills came to the fore – he started baking out of boredom in 2002 for a friend’s birthday party, and when the cake received rave reviews he became de-facto baker for gatherings. “Advertising is also about design. His years spend in design paid off for him, in a way.

Singapore 234
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The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

Up and Running

Part of the problem was that the company bought into its own hype, but the bigger sin was that Pets.com’s owners—Hummer Winblad Venture Partners—ignored the fundamentals. Ford’s advertising agency—Foote, Cone & Belding—solicited its employees to suggest names for the new car, offering the winner a car of their own as the prize.

Sales 126
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The Most Challenging Part of Becoming a Freelance Developer.

Software By Rob

My Experience Back in 2002/2003 I spent hours writing a sales letter and emailing it to 15 local design firms, offering my services as an outsourced development staff (I coded in PHP,NET and Java at the time). Being a partner of a tool you customize was the best. 4 Matt Doar on 09.29.09 at 6:35 pm Writing a book helped.

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10 Mom-and-Pop Businesses That Turned Into Empires

YoungUpstarts

The mom-and-pop business became an instant success and its annual sales continued to skyrocket each year. In 2002, the Glacéau, line of beverages became the top-selling enhanced water brand in America and it raked in $350 million in revenues in 2006. The following year, Coca-Cola bought out Energy Brands for $4.1