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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” In 2002, McKinsey published a study of 1,000 U.S. Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. Promotion.

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Cause Marketing on Ice

crowdSPRING Blog

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

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24 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

Hearpreneur

We have a campaign to make consumers more aware of how their products are made, which will in turn dictate how producers are going to create these products. 6- The global automotive. The global automotive industry is going through an enormous disruption these days. Photo Credit: Dr. Jon Thompson. Photo Credit: Michael Lowe.

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

We became a global company and it was truly an entrepreneurial dream come true for Brant, our team, and me. Netflix’s initial marketing campaign? And don’t get me started on how great of a job Netflix does in creating high switching costs (or “community stickiness”) with all of its great ratings and social networking features.

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11 Entrepreneurs Discuss The Technologies That Will Have the Biggest Impact On Entrepreneurship

Hearpreneur

Just one example of this is the fact that most entrepreneurs and founders use freelancers these days and one of the most frustrating things for most of us are the third parties costs involved when it comes to hiring and paying out freelancers on the various gig type platforms once they accept the work and ultimately once the work has been completed.

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12 Questions: Meet Dragan Lon?ar (Belgrade, Serbia)

crowdSPRING Blog

I lived almost a year in Helsinki, Finland, and over six years in London, UK, where I had various experiences in fast paced market, even to the point of being a Creative Partner in my own company that was buried after several unpaid pitches, just after a half million pounds budget branding and launch campaign. You must be joking!

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

High Cost and barrier for entry means that a lot of people dismiss it without really understanding the true benefits of the tool. It still can do more and can present more value than just about any other tool, but at this point the barrier to get to that value is not worth the additional cost for the tool.