Remove 2002 Remove Customer Remove Metrics Remove Video
article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Knowing your customers—and how they may change—is key. What the big studies have shown. Promotion. Pragmatic.

Marketing 121
article thumbnail

Techstars brings The Lean Startup to Boulder

Startup Lessons Learned

I thought Id share a little bit of that, too: I’ve been interested in different approaches to software development going back to 1987 when – in my first company Feld Technologies – my partner Dave Jilk and I started talking about “semi-custom software development&# (way ahead of its time). Read the rest. Expo SF (May.

Lean 68
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Come up with Hundreds of Business Ideas

Up and Running

Ingenie claims to help customers (often students) save up to 50 percent of what they would otherwise be paying. I’ll leave you with one last example: consider GoPro , t he camera company that got started in 2002. Palo Alto Software, for example, uses their own product, LivePlan , to manage and keep track of key business metrics.

article thumbnail

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. Im working on a future post where Ill share the details of how I used customer development to shape both the content and packaging of this event, so look for that soon. It was a disaster.

Lean 60
article thumbnail

How to Find Hundreds of Business Ideas

Up and Running

Ingenie claims to help customers (often students) save up to 50% of what they would otherwise be paying. They’re a camera company that got started in 2002. The GoPro camera – a wide-angle lens HD camera capable of taking excellent video and good action shots, and which could go where other affordable cameras couldn’t.

article thumbnail

24 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

Hearpreneur

Products lack customization, and the pricing models behind the scenes don’t have the granularity you’d expect in a world of big data. Companies now have apps where you can view the car, put down a deposit, send your photo id and call it – like an Uber once you clear customs. Thanks to Kenny Trinh, Netbooknews !

article thumbnail

How Do You Know If Your Copy Is Any Good? (My 4 Step Process For Copy Testing)

ConversionXL

Since using this process, the quality of leads and customers increase, conversions improve, and every single time, I feel like I become a better writer, without being put through the ringer. This test can be conducted by emailing 5 or so avid customers, and asking them for a few minutes of their time to review. In Copy Logic!