article thumbnail

The End Of “Build It Yourself” Software

YoungUpstarts

They met high demand for affordable homes with a single, replicable solution. So they use a pre-made solution, customize the appearance, plug in sales tax and ecommerce software, and then sell immediately. Because of the base product and its flexibility, getting from nothing to international sales is quick.

Software 248
article thumbnail

Ninja Moves from a Secret Marketing Entrepreneur

The Startup Magazine

Implement a consistent demand generation engine. 2) Understand the Power of Demand (versus lead) Generation. The “advertising is dying” drumbeat started in November 2002 when Gallup released this study that proved traditional advertising expenditures were not generating results. Key Elements to Brand Relevancy. Think about it.

Marketing 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. These companies get the prevention-promotion balance right by evaluating every aspect of their business model—making near-term changes that reduce costs now and after demand returns (unlike layoffs). What the big studies have shown. Image source ).

Marketing 121
article thumbnail

Data is the Next Major Layer of the Cloud & A Major Victory for Startups

Both Sides of the Table

They built in a feature called “auto scaling&# that monitored for traffic spikes and automatically provisioned new servers on demand and decommissioned them if your traffic surge subsided. .&# An early star in this category has been RightScale.

Cloud 343
article thumbnail

A Startup Journey With GrubHub Founder Mike Evans

Duct Tape Marketing

Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He founded fixer.com and on demand, handy person service focused on social impact. But that's just part of the rejection of doing sales. So I started in 2002 and in 2006 we took financing in. Yeah, that's true.

Founder 81
article thumbnail

21 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My father and I started the business back in 2002 with the following dream: “our mission is to support USA families and jobs by producing high-quality clothing, in the USA, at an affordable price. Gaining valuable skills such as sales and marketing can be applied to every single business and leveraged to build your own.

article thumbnail

How to Find the Time to Accomplish Anything

Feld Thoughts

In 2002, I met Libba and Gifford Pinchot, cofounders of Bainbridge Graduate Institute , at a retreat. However, a 2010 study found that “reduced self-control after a depleting task or during demanding periods may reflect people’s beliefs about the availability of willpower rather than true resource depletion”. (My Telecommute.