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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] Thanks, John.

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How to Radically Stand Out with Brand Marketing

ConversionXL

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? In 2002, Elon Musk created Space X. With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. And yet, revenue went up by 45% YoY.

Marketing 109
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Cash control during these strange times

Berkonomics

And these are indeed strange times, especially if you haven’t lived through 2000-2002 and 2007-2008 recessions and difficulty in finding money from banks and investors. It doesn’t differentiate facile, efficient businesses from slow, disorganized, quality-challenged ones. Some of us worry over how to greatly increase revenues.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). billion in annual subscription revenues not including advertising or eCommerce). Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king. might have been a lot less differentiated. What are the big trends that will drive the next phase of social networks?

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. Dell’s product offering advantage, building to custom order, simultaneously created a business model advantage.

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The Top 10 Requirements for an Effective Client Lifecycle

Guy Nirpaz

In a successful Client Lifecycle program, the leaders in departments such of Sales, Marketing, Product Management and Client Services all have a role to play at some point. When you develop and execute on a truly unique approach to client engagement that will absolutely be a differentiator from your competitors, brand it.

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Ninja Moves from a Secret Marketing Entrepreneur

The Startup Magazine

Preparing your small business for growth requires following some basic product positioning and brand building guidelines: 1. Have a great product/service (which takes time to develop). Understand how to differentiate your brand in a crowded marketplace. Implement a consistent demand generation engine.