Duct Tape Marketing

APRIL 28, 2011

If indeed you have any vision of selling your business in the future you’ve got to focus on marketing instead of simply focusing on sales. In my opinion, a greater focus on these elements not only creates greater sales, it leads to the creation of a more valuable asset – or something you might indeed be able to sell.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

om.co

FEBRUARY 5, 2013

I had been writing GigaOM (the blog) since December 2001, but in 2003, I started working on a piece for Business 2.0 The niche audiences were slower to develop, and advertising support never really showed up. I found it hard to deal with advertising related stuff. Here is the TL:DR version in case you are pressed for time.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Duct Tape Marketing

JUNE 20, 2011

I’m no science wiz, but I’ve always loved the idea of resistance in physics as a metaphor for the kind of resistance many business owners encounter when trying to spark a sale. Many times we can present a solution and price that seems like the obvious and logical choice, but can’t seem to make the sale.

Social Media 69

Social Media SEO Programming Engineer 69

Duct Tape Marketing

JUNE 1, 2011

Creating what ends up looking like an obvious innovation in an industry and then embracing that change as a marketing strategy is one way that companies create a clear differentiation. While that shouldn’t seem like an innovation it was in an industry that appeared to abhor actually talking to its customers. All rights reserved.

Marketing 74

Marketing Social Media Small Business Engineer 74

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. Established back in 2003, Comarcom Ltd. Aerotel Medical Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.readwriteweb.com

OCTOBER 18, 2010

Well, my advice for Chak is to focus steadily on a worldwide list of greeting card distributors using Telewebsales and Sales 2.0 methodologies - in other words, dont invest in travel and in-person sales, but try to close as many deals as possible by phone and the Web. (On While you may not have the budget to spend $500,000 on Sales 2.0

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Well, my advice for Chak is to focus steadily on a worldwide list of greeting card distributors using Telewebsales and Sales 2.0 methodologies - in other words, dont invest in travel and in-person sales, but try to close as many deals as possible by phone and the Web. (On While you may not have the budget to spend $500,000 on Sales 2.0

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

crowdSPRING Blog

DECEMBER 13, 2018

It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. 2) Articulate your brand positioning.

Marketing 162

Marketing Charlotte Naming Design 162