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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. Then identify the questions that you need to ask potential employees. Managers and employees encounter false expertise in three ways: Promotions. – Daniel Kahneman.

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30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

The company didn’t turn a profit until 2003, but by 2005 business was booming – Netflix was shipping out a million DVDs daily. Failing at that business, terminating my employees, and shutting the doors was the most challenging thing I had done. #4- Netflix. Photo Credit: Jen Wan. Photo Credit: Ryan Niddel. 22- The Matsushita way.

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On Human Capital & Venture Capital

thebarefootvc

It is the human capital involved, both internally with company teams and externally with advisors, boards and investors, that is going to differentiate which startups survive and become the disruptive businesses of tomorrow. In early days, the network effect of employees, advisors, investors is key to gaining market traction and scale:

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The VC Inclusion Clause #MovingForward

Both Sides of the Table

We do this not just because it’s the right thing to do but also we believe it will help drive large and differentiated returns. It’s easy to assume in a small organization that everybody read our employee handbook and generally knows right from wrong but of course companies big and small should never take this for granted.

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Smart, capable managers would not hesitate to make decisions instead of allowing their employees to make them. 29:45 minutes.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Well if the “why buy anything” is testing whether you’re even compatible with a VC, the “why buy me” has got to be extreme differentiation. I’ve raised seed rounds and A-D rounds. why buy me?

Developer 366
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Here, the “public” includes your customers, prospects, your employees, vendors, and others who connect in any way with your brand. Remember that you should evaluate both internal (your employees) and external (everyone else) perceptions of your brand. This isn’t an issue you can afford to ignore.

Marketing 162