Duct Tape Marketing

JUNE 7, 2011

The marketing strategy is delivered to and through the staff to the ultimate delight and inspiration of the customer. In fact, I’ve said it many times, your staff is likely delivering the same experience to your customers as they are receiving from you. All rights reserved.

Small Business 60

Small Business Marketing Social Media Software Review 60

Duct Tape Marketing

JUNE 10, 2011

Business owners must learn to manage and juggle a complex and shifting combination of customer, partner, vendor, staff and advisory relationships in order to survive and grow. Internal customer – How often do you take the internal temperature? It may be one of the most important reflections of the service your customers receive.

Small Business 59

Small Business Marketing Software Review Social Media 59

Duct Tape Marketing

MAY 16, 2011

Here’s an example: let’s say one of your business goals for the year is to increase renewal business from existing customers by 15%. To develop your marketing strategy, think about the marketing efforts it would take to get more customers to renew. All rights reserved.

Marketing 54

Marketing Social Media Software Review Small Business 54

ConversionXL

OCTOBER 14, 2014

According to MDG Advertising , 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Joann Peck & Suzanne B. But did it stop there?

Stock 129

Stock Software Review Lead Generation Arizona 129

Duct Tape Marketing

MAY 18, 2011

Explain how you love providing great service and encourage customers to review your service. Make customers aware of the review page via: Business cards – on the back: “Love our service? Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi.

Web 47

Web Software Review Cofounder Small Business 47

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. We finally settled on a $1.99 Setup a simple website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

JANUARY 8, 2021

After reading, you’ll be well equipped to better both your customers and yourself. What does it take to build products your customers love to use? In Delivering Happiness , the late Tony Hsieh details how he built an incredible company culture and went to extremes to make customers and employees happy. Mauborgne (2004).

PPC 134

PPC Marketing Lean Differentiation 134

Duct Tape Marketing

JUNE 13, 2011

If you intend to thrill every customer, you will attract and retain. Related Posts: Follow-up Is the Momentum Building Power Tool What To Do When a Prospect Says Yes The Most Expensive Way to Grow a Business Who don’t you want as a customer? Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 72

Small Business Customer Marketing New York 72

ConversionXL

APRIL 7, 2020

The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. But podcasting does have a lower cost and barrier to entry than video (at least quality video production). Unlike professional-quality video, the start-up costs for podcasting are quite affordable.

Syndicate 85

Syndicate Syndication Hosting Audio 85

Hearpreneur

OCTOBER 10, 2018

Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. Bear in Mind Strategies produces videos for businesses, institutions, nonprofits, and universities. It was 2004 and my wife and I were in New York. 11- Four key words.

Naming 99

Naming LLC Entrepreneur Macedonia 99

Growthink Blog

APRIL 30, 2013

A strong brand differentiates your product or service from your competitors, and is easily recognized by customers in your market. And you will stay top-of-mind for customers since they will always be curious as to what they can expect from you next. When you make your product distinguishable, you can gain more customers.

Developer 100

Developer Differentiation Campaign Reputation 100

Duct Tape Marketing

JUNE 14, 2011

My take is that if you establish a strong marketing strategy, one that helps you build trust, and you fully understand the behavior and objectives of your ideal customer, then you can use almost any tactic to build your business. The technology is there to do this in small batches with hundreds of variations. 5 Practical Tips for Gett. :

Small Business 68

Small Business Lead Generation Social Media Advertising 68

Duct Tape Marketing

JUNE 25, 2011

Flowplayer – open source flash video player that allows you to customize the player for your embedded video and create a branded player – a step up from simple YouTube embeds for serious video experience. MailVu – quite possibly the easiest way to record and send personalized video in email.

Small Business 57

Small Business Marketing Widget Flash 57

Duct Tape Marketing

JUNE 27, 2011

There are countless ways to research, measure, analyze and theorize about your ideal target client, but experience tells me most firms don’t have to look very far to find a thorough profile of their ideal customer. In other words our ideal customers are often people we simply like and understand. Does this have some truth for you?

Social Media 71

Social Media RSS Engineer Public Relations 71

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? Unapologetic Rules for Entrepreneurs Are You Making Evil Plans?

Marketing 69

Marketing RSS Social Media Lead Generation 69

Duct Tape Marketing

APRIL 26, 2011

I’ve done some work with eBay and Etsy sellers and those businesses are great examples of how a company can either struggle or thrive based on how well they see purchases as customers rather than transactions. The series of photos below represent what I believe is a great example of how to deliver an experience with your product.

Social Media 77

Social Media RSS Engineer Public Relations 77

Duct Tape Marketing

MAY 28, 2011

GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns. LoopFuse a marketing automation platform that makes it easy generate demand and engage customers through the buying cycle. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 55

Small Business Marketing Social Media RSS 55

Duct Tape Marketing

JULY 5, 2011

This can be said of the individual elements of any business – the products, the services, the people, the customers, the culture, the story, the brand – but it is the collective attainment of commitment that is the ultimate marker of success. So, my first question to you as you contemplate the validity of this idea. All rights reserved.

Small Business 62

Small Business Marketing Social Media RSS 62

Duct Tape Marketing

JULY 7, 2011

Both employees and customers benefit from a business where play and laughter are as treasured as profit and process. Some may contend that there is no place for humor in their business and to that I say, if your customers are human beings, there is a place. Your picture is on our wall as “Customer of the Year&#.

Small Business 64

Small Business Marketing Portland Social Media 64

Duct Tape Marketing

APRIL 26, 2011

In an effort to help a confused individual that requested our help via email (understand this was not a customer, just a weary traveler) we asked a couple clarifying questions to try to understand how we could help. What we received back was an insult filled rant about how we should apologize for not knowing what she wanted.

Social Media 63

Social Media RSS Engineer Public Relations 63

Duct Tape Marketing

JUNE 17, 2011

SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective and convenient delivery mechanism for customers and prospects seeking specific actions and information. View it in that light and perhaps some creative uses leap to mind. All rights reserved.

SMS 73

SMS Marketing Mobile Social Media 73

Duct Tape Marketing

MAY 9, 2011

Image Tom BKK via Flickr Most business owners lean toward the negative side of things and view this question as a warning that their suppliers, staff and customers are trying to take advantage of them. What was your first thought when you read this title? Start off each day reminding to bring your best to someone today. All rights reserved.

Small Business 58

Small Business Marketing Social Media Lean 58

Duct Tape Marketing

MAY 14, 2011

Enloop – Automatically creates customized business plans are prepared, on-the-fly, complete with all text and financial forecasts. Image kase3k via Flickr Good stuff I found this week: Olark – Very full featured real time chat tool for your web site. All rights reserved.

Small Business 56

Small Business Marketing Social Media RSS 56

Duct Tape Marketing

JUNE 8, 2011

This process includes adding immediate customer feedback to the development road map. iTunes link – Cost is $2.99) or Related Posts: Shifting to the Third Screen Has Social Media Changed Customer Service? Really great ideas emerge through lots of little failures. Note: There have been some updates since I published th.

RSS 56

RSS Social Media Engineer Public Relations 56

Duct Tape Marketing

JULY 2, 2011

Present.ly – A private microblogging tool that has great applications for businesses wanting to share a stream of information with employees and customer groups. Swiffy – A Google Labs project that makes it very easy to upload your flash movies and convert them to a format that will play on the iPhone and iPad.

Small Business 54

Small Business Marketing Flash Social Media 54

Duct Tape Marketing

JULY 1, 2011

iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Seth Godin Pokes His Own Box Has Social Media Changed Customer Service? You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed ) or you can buy the Duct Tape Marketing iPhone app.

Small Business 57

Small Business RSS Marketing Social Media 57

Duct Tape Marketing

MAY 26, 2011

link] Google Search Shortcuts – Google has a list of operators that you can use to do customer searches that will turn up lots of information on sites you are analyzing. link] SEOBook Toolbar – The SEOBook toolbar is a very robust tool that offers a full suite of stats right in your browser. All rights reserved.

SEO 69

SEO Small Business Marketing Search 69

Duct Tape Marketing

JULY 8, 2011

Related Posts: What to Leave In, What to Leave Out Google Blog – Now everybody’s doing it. All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this

Small Business 58

Small Business Social Media RSS Engineer 58

Duct Tape Marketing

APRIL 27, 2011

Denny tackles the question that many small businesses face and that’s “what to do when you’re faced with competition that has more money, name recognition and customers?&# Leverage someone else’s investment—just be there the moment the customer grabs their wallet. Create “thin ice” arguments. Fight unfairly.

Small Business 59

Small Business RSS Marketing Social Media 59

Duct Tape Marketing

MAY 27, 2011

My guest for this week’s episode of the Duct Tape Marketing podcast is Chuck Martin, CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc and author of The Third Screen: Marketing to Your Customers in a World Gone Mobile. Figure that out and you’ll never be led astray.

Small Business 58

Small Business RSS Marketing Mobile 58

Duct Tape Marketing

APRIL 23, 2011

Schedulicity – this tool allows you to put your calendar online so customers can find a time that works to schedule an appointment. This free little app lets you create links directly to a specific part of a page. There’s a bookmarklet and Firefox extension as well. All rights reserved.

Small Business 57

Small Business Marketing Social Media RSS 57

Duct Tape Marketing

JUNE 15, 2011

Lean manufacturing is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. Creating Customer Bliss Are You Making Evil Plans? Note: There have been some updates since I published th. All rights reserved.

Lean 54

Lean Small Business RSS Marketing 54

Duct Tape Marketing

JUNE 20, 2011

The fact is most businesses offer or honor an implied guarantee – if a customer feels they didn’t get what was promised we often resolve this by offering a refund. I believe any businesses can explore ways to promote their best customers into some form of exclusive membership offering. All rights reserved.

Social Media 69

Social Media SEO Programming Engineer 69

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Duct Tape Marketing

MAY 12, 2011

iTunes link – Cost is $2.99) or Related Posts: Has Social Media Changed Customer Service? Creating Customer Bliss Accelerate Your Startup The Trend Towards Lean Startups Are You Making Evil Plans? Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac. All rights reserved.

Search 54

Search RSS Social Media Engineer 54

Duct Tape Marketing

APRIL 28, 2011

The experience creates referrals A business that takes a marketing view over a sales view, clearly understands that the most powerful form of lead generation comes in the form of an existing happy customer. Buying a strong brand creates an entirely different set of math. All rights reserved.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

APRIL 25, 2011

You can grab a couple of your customers and ask them to perform certain tasks on your site while you watch. Userfly – install some javascript then capture videos of the actions users take on your site. This is an art and comes from understanding what to leave in and what to leave out. All rights reserved.

Small Business 65

Small Business Marketing Social Media Web 65