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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. What was still missing was a simple way to identify a customer at the point of sale. Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost.

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The Evolution Of The Podcast

Duct Tape Marketing

He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. He's a podcast advertising specialist and also founded the tech podcast network way back in the dinosaur days of podcasting 2004. That was the one they started in 2004. So Todd, welcome to the show. So you're right there with me.

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Be Careful not to be Penny Wise, Pound Foolish

Both Sides of the Table

Using Balsamiq instead of SnagIt, Website Optimizer over just Google Analytics and FTP). I learned everything I know about startups in these lean years: 2001-2004. I traveled out there with our then head of sales & operations (and my business partner) Stuart Lander.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Analytics also extend to iPhone and web apps using Facebook Connect. Company plans to use the capital to build out sales and marketing and r&d. Kontagent. -A

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. This has changed how buyers interact with sales. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

For instance, Salesforce has a strong brand and exclusive integrations with Google Analytics 360. Sales reps are also likely to be familiar with Salesforce because it’s the most widely used CRM, reducing onboarding costs for companies that use it. Until 2004, when the U.S. Pick a random job description for a sales position.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

They expressed desire to establish a way to increase brand exposure and gain the ability to directly communicate with end users to help increase the probability of a dealer/installer sale. Dodge brilliantly leveraged their NASCAR sponsorship to sell more cars and and built a database of new sales leads from the Northeast region.