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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit). Marketing: Which channels are they active on?

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Some of them good, some not so much. Case studies.

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Go-Getters Showcase

Mike Michalowicz

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. My wife Mirta, a professional chef from Paraguay, and I started the business in 2004. Contact her at www.LisaRobbinYoung.com.

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24 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. When I first started my web design agency in 2004, I was living on the water on Treasure Island, a beach community in Florida. Thanks to Joe Garraffo, Efferent Media ! #19- Photo Credit: Courtnie Nein.

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How to Develop a Strong Brand

Growthink Blog

Using a New Campaign To Change a Brand''s Image As second branding strategy is to use a new marketing campaign to change your brand image. One example of this is the Dove soap campaign introducing "Real Beauty" in 2011. This type of campaign can also be called "rebranding." The campaign was a disaster.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Podcasting as a marketing channel. The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Let’s get started. . Image source ).

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Each marketing campaign should have one specific message based on a single idea. The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Since co-founding Moz in 2004, Rand has continually put himself out there as a public face.

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