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How to Build an Audience with Social Media Brand Marketing

ConversionXL

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. Customers tend to evaluate their options on several channels before buying.

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Go-Getters Showcase

Mike Michalowicz

She has studied the practical application of psychology for more than a decade in sales, marketing, and people management. As her clients conquer the freelancer-to-CEO transition, they can experience real momentum and confidently channel their energy into the things that matter most to them. Contact me at simon.rothschild@eltucano.de

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Key Performance Indicators (KPIs) for Optimization

ConversionXL

For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics. Visitors are important — no visitors, no sales — but they aren’t as important as sales. The folks over at Kissmetrics were modeling the LTV of the average Starbucks customer, using data from 2004-2012.

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