Key Performance Indicators (KPIs) for Optimization
ConversionXL
SEPTEMBER 28, 2017
At their $39/month price point, this means that a customer generates about $1,800 in lifetime revenue, allowing Constant Contact to make money at a CPA (cost-per-acquisition) of $450.” The folks over at Kissmetrics were modeling the LTV of the average Starbucks customer, using data from 2004-2012. 4) Customer Lifetime Value.
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