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Key Performance Indicators (KPIs) for Optimization

ConversionXL

At their $39/month price point, this means that a customer generates about $1,800 in lifetime revenue, allowing Constant Contact to make money at a CPA (cost-per-acquisition) of $450.” The folks over at Kissmetrics were modeling the LTV of the average Starbucks customer, using data from 2004-2012. 4) Customer Lifetime Value.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. Customers tend to evaluate their options on several channels before buying.