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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric Ries co-founded Catalyst Recruiting while attending Yale, and continued his entrepreneurial career as a Senior Software Engineer at There.com.

Lean 120
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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. Or you could use open-source software to develop your product, which is often free or low-cost. The Renault Logan , released in 2004, is a prime example of frugal innovation.

Startup 198
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. For example, if you offer an affordable solution in a notoriously expensive software category, you may be perceived as an entry-level platform for startups or small teams with smaller budgets. Marketing: Which channels are they active on? Everyone else?

Marketing 109
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Never Mind the Valley: Here's Paris

ReadWriteStart

There's a thriving geek culture in Paris, and no lack of software development expertise, thanks to superior universities that produce superior engineers. so it shouldn't be long till they hop across the Channel. The JEI program was created in 2004 and is managed by the Ministry of Research. The Funding.

France 163
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Teaching Customer Development and the Lean Startup – Topological Homeomorphism

Steve Blank

Berkeley’s Haas Business School since the fall of 2004 and in a joint MBA with Columbia since 2005. Back in 2004, Jerry Engel the head of the Entreprenuership program at Haas Business School at U.C. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.)

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Start Your Marketplace Engines

Genuine VC

Communities like those of uTest (software QA testers), as well as NextView portfolio companies GrabCAD (mechanical engineers) and thredUP (parents), which resulted in marketplaces had origins in this approach. Attract would-be buyers with research/learning about purchasing … suppliers will follow. Brute force a mini-market and expand.

Engineer 201
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Entrepreneurs are Everywhere Show No. 28: Magdalena Yesil and Michael Mondavi

Steve Blank

Before she was an investor, Magdalena founded two electronic commerce companies, CyberCash – a pioneer in the secure electronic payment systems, and MarketPay , an embedded payments software company. In 2004, he launched Folio Fine Wine Partners with his wife Isabel and their children, Rob, Jr. How did you do that?