Remove 2004 Remove Conversion Remove Retention Remove Revenue
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115
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The Evolution Of The Podcast

Duct Tape Marketing

He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. He's a podcast advertising specialist and also founded the tech podcast network way back in the dinosaur days of podcasting 2004. That was the one they started in 2004. They get deep in a conversation that may not have happened.

Audio 62
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Key Performance Indicators (KPIs) for Optimization

ConversionXL

Macro conversions vs. micro conversions. Your metrics are either leading to “macro conversions” or “micro conversions.” Macro conversions are the primary goal of your website, to convert user traffic into revenue. Micro conversions are process milestones or secondary actions. 1) Revenue per visitor.

Metrics 121
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Keep It Under Your Hat: Valuation Caps and the $650 Million Sale of MySpace for $125 Million

Gust

In brief, a cap acts to place a limit on the conversion price of a convertible note such that investors are guaranteed a minimum number of shares for their bridge loans if the startup does a priced equity round at a high pre-money valuation – “high” meaning above the cap, which is often a heavily negotiated term. of MySpace, Inc.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Before getting started, be clear on: The goal. The message.

Demand 115
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How Do I Get More Leads in the Top of the Funnel 6 :: Small.

Duct Tape Marketing

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

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Optimizing Your Agency For Profitability

Duct Tape Marketing

So a lot of agencies track revenue, some actually even track profit, but you, if we're gonna optimize, um, profitability, what, what should we be measuring? So to your point, if I'm increasing the conversion rate on apple dot com's website, by 1%, that's worth hundreds of million S of dollars to apple. No, you did a great job.