Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
He is very hands-on and helpful – especially for any company looking into customer acquisition. o Early on they hired 3 people from ACT software at once (more team hiring) on staff and supplement it with Agency (in LA worked with First Communications – good). To make PR big you need to find a way to “make news”.
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