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Key Performance Indicators (KPIs) for Optimization

ConversionXL

SEPTEMBER 28, 2017

it’s a lead generation website, nothing is sold), conversion rate is the next best thing. A good working equation is: (Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years). If you don’t sell anything for money, your main KPI can be a number of leads and conversion rate.).

Metrics 121
Metrics Acquisition Conversion Revenue 121
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

MAY 27, 2022

Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Webinars as a demand generation tactic have benefited greatly from this. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Nurture leads and upsell customers with email marketing.

Demand 115
Demand Affiliate Audience Leadership 115
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