2004 Lead Generation Retention Revenue 
ConversionXL
MAY 27, 2022
Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Webinars as a demand generation tactic have benefited greatly from this.
ConversionXL
SEPTEMBER 28, 2017
Macro conversions are the primary goal of your website, to convert user traffic into revenue. On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. 2) Conversion rate.
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