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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. Or this: “Apple doesn’t do loyalty because they produce outrageously awesome products.” Survey after survey show that in most cases, businesses have no clear way of calculating the ROI of their loyalty programs.

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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

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Customer Development in Japan: a History Lesson

Steve Blank

I discovered my product was a “nice to have,” not a “must have,” and we shut the company down a year a later. However, when I looked into the detail, most of them did not have even early adaptors and the problem wasn’t “chasm crossing,” it was that almost nobody wanted their products. All a startup has are mere hypotheses,” and. “in

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Optimized Reviews May Be the Next Local SEO Edge :: Small Business.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Business owners and marketers don’t necessarily need.

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How to Get What You're Worth :: Small Business Marketing Blog from.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Now, what you can charge and what you actually charge is rarely the same thing. .

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Google Adds Reputation Management to Dashboard :: Small Business.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Business owners and marketers don’t necessarily need.

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3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Note: There have been some updates since I published th. 5 Practical Tips for Gett. :