Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165

Analytics Marketing Channel Metrics 165

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Advertising. ©2005-2012 Mashable, Inc.

Naming 84

Naming Startup Social Media RSS 84

Designmantic Blog

MARCH 6, 2018

She was one of the founding members of the Athena Network in 2005 where she also served as its Operations Director and supported over 30 Regional Directors. Cynthia has over 9 years of experience in marketing, entertainment and digital advertising who has worked with big companies as well as small-time tech startups. Cynthia Johnson.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Software By Rob

AUGUST 18, 2010

Plenty of advertising systems work well on 0.8%. #4 So if you can’t immediately profit from freeloaders (think gmail and advertising) don’t invite them in at all. #8 Business software is different and shouldn’t be treated in the same way as B2C. Seems like a very successful marketing campaign. #56

Software Review 78

Software Review Software Revenue Cofounder 78