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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165
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What Google's Penguin Algorithm Means for Your Business

mashable.com

Google SEO went into free fall from first week of April until middle of May for refinements. Lame SEO people called it Penguin to justify to clients why SEO had fallen. SEO, as relevant as MySpace and Google Buzz in the 2nd decade of the 21st Century mobile marketing era. Register here. Print Story. Email Story.

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The Simple Guide To Podcasting

Duct Tape Marketing

Like even like I sort of marketing, like it's just like the channel of podcasting for like lack of better term is just a great group of people. You know, it wasn't about like who's listening or can I attract advertisers? Now you've been interviewing since 2005 on this show, but then at some point you introduce the, the solo episodes.

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The Stairstep Approach to Bootstrapping

Software By Rob

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc.

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The Stair Step Method of Bootstrapping

Software By Rob

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. As for a single traffic source , focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

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The Importance Of Company Branding And How To Market It

YoungUpstarts

Digital marketing can be carried out across a number of channels, but one of the most obvious is social media. Another prominent digital marketing strategy is to invest in increasing your website’s visibility through search marketing such as SEO and PPC. Your posts, tweets and comments should reflect your brand voice.By

Marketing 147
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The Stairstep Approach to Bootstrapping

Software By Rob

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc.